"How Much Are Your Sessions?" How to Answer on WhatsApp Without Losing the Client

Oct 26

3 min read

"How much are your sessions?" is the message most trainers dread and most trainers fumble. Some send a bare number and never hear back. Others write three paragraphs and still never hear back.

It's worth getting right, because nobody asks the price of something they have no interest in. A price question is a buying signal. The goal of your reply isn't to defend your price; it's to move the conversation one step closer to an assessment or a call.

Why the bare number fails

When you reply "$80 a session", the person has nothing to compare it with except the cheapest trainer they've seen online. They don't know what's included, whether it suits them or what happens next. So they go quiet, and you're left wondering whether you're too expensive.

Why the essay fails too

The opposite mistake is answering with your life story, your qualifications and every package you've ever offered. It's a lot to read on a phone, and it still doesn't ask them anything.

A four-part reply that works

Keep it short enough to read without scrolling, and include four things:

Thank them and use their name. It's a person, not a ticket.
Give the price clearly, with context. Say what it includes and anchor it to the option most people choose.
Show one reason it's worth it. One line, specific to what they've told you.
End with a simple question. Something they can answer in one word.

Here's a realistic example conversation, using Sam, our example trainer (a composite, not a real client):

Client: Hi, how much are your sessions? Sam: Hi Leila, thanks for getting in touch! Single sessions are $80. Most clients go for the 8-session monthly plan at $600, which includes your programme, fortnightly adjustments and a weekly WhatsApp check-in. Can I ask what you'd like to work on? That way I can tell you which option fits best.

Notice what this does. The price is there, so there's no dodging. The package makes the single price look like what it is: the most expensive way to train. And the question hands the conversation back to her.

When they say "that's a bit much"

Not everyone will say yes, and they shouldn't. Some people genuinely can't afford it right now. Price objections usually mean one of three things: they can't see the value yet, they're comparing you with something cheaper, or the timing is wrong.

Ask before you answer: "That's fair. Is it the monthly total, or are you weighing me up against another option?" Then respond to what they actually said. If it's the total, the 4-session Foundation plan might fit. If it's another trainer, talk about what's different, not about why you're worth it.

If it's a genuine "not now", let them go gracefully and tag them so you can follow up later. A good exit keeps the door open.

Save it as a quick reply

Once you've rewritten the reply in your own words, save it as a WhatsApp Business quick reply (we call ours /price) so you can answer in seconds, even between sessions. Do the same for your booking details, your directions and your follow-up message.

Want the full set?

The WhatsApp Sales System guide in our Client Attraction Kit includes 11 realistic example sales conversations to adapt, 18 quick replies, a six-label pipeline and a follow-up schedule so no enquiry slips through.